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Google Ads: What are the Campaign Goals in Google Ads?

Campaign Goals in Google Ads

Here is a complete list of advertising goals and corresponding campaign types;

1. Sales

Drive sales online, in app, by phone, or in store

Campaign types: Search, Display, Shopping, Video

2. Leads

Get leads and other conversions by encouraging customers to take action

Campaign types: Search, Display, Shopping, Video

3. Website Traffic

Get right people to visit your website

Campaign types: Search, Display, Shopping, Video

4. Product and Brand Consideration

Encourage people to explore your products or services

Campaign types: Display, Video

5. Brand Awareness and Reach

Reach broad audience and build awareness

Campaign types: Display, Video

6. App Promotion

Get more installs and interactions for your app

Campaign type: Universal App

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