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Concept of Digital Marketing

What is Digital Marketing? Channels of Digital Marketing

Digital Marketing is the process of promoting a business or brand and its products or services over the internet using electronic devices that help drive traffic, leads, and sales.

1. SEO (Search Engine Optimization):

This is the process of optimizing your website to “rank” higher in search engine results page (SERP), thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs. SEO aims to direct more organic traffic to your website.

  • On page SEO
  • Off page SEO
  • Technical SEO

2. SEM (Search Engine Marketing):

SEM is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of SEM is Google Ads, which allows you to pay for top slots on Google’s search engine results pages (SERP) at a price “per click” of the links you place.

Simply bid on keywords that you want your ads to show up for — ad gets triggered when user search your keywords on Search Engine.

3. Display Advertising

Display Advertising is a type of paid online advertising; display advertising consists of text, image, video, audio, and motion ads, which display on websites. These ads can appear in several sizes, including banner and reach users across the web. In Display advertising, banners ad could be Static or Dynamic both on below mentioned display ad networks that are available to advertisers.

  • Google Display Network
  • Facebook Audience Network
  • Twitter Audience Platform

4. SMO (Social Media Optimization):

SMO is a process of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business, in an organic way.

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

5. SMM (Social Media Marketing):

SMM is a method of displaying advertisements or sponsored marketing messages on popular social media platforms to increase brand awareness, drive traffic, and generate leads for your business by paying your publisher. It helps in increase brand awareness, conversions & company’s reputation.

The platforms where you can use SMM include:

  • Paid ads on Facebook
  • Paid ads on Instagram
  • Twitter Ads campaigns
  • Sponsored Messages on LinkedIn

6. Email Marketing:

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website or app. Focuses on retaining existing customers, as well as gaining new ones.

Capturing email addresses of visitor is one of the most important functions of any website.

The types of emails you might send in an email marketing campaign include:

  • Blog subscription newsletters.
  • Customer welcome emails.
  • Discount and Offers.

7. Content Marketing:

Your business focuses on reaching, engaging, and connecting with consumers via content. Provides information to your audience, increase traffic, & generate conversions.

8. Affiliate Marketing:

In Affiliate Marketing you promote other people’s products, often through an affiliate network & earning a commission. This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website or social media or via emails.

9. Influencer Marketing:

Influencer Marketing is the type of social media marketing that uses endorsements and product mentions from influencer.

10. Mobile Marketing:

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smart phones, tablets, or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Monkey Owl

Monkey Owl

Monkey Owl help students, professionals and entrepreneurs like you to learn and master the concepts of Digital Marketing and grow their career or business.

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