What is On-Page SEO? Search Engine Optimization for Beginners

Introduction to SEO On-Page

Definition: On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.

It’s stuff that you have control over and can change on your own website. On-Page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.

On-Page SEO includes:

• Keyword Research: Finding the best keywords to target on a page of content
• Content Creation: Publishing high-quality content focused on target keywords
• Keyword Optimization: Using the target keyword in all the right places on website.

On Page SEO should be done even if you rank #1 in the SERP because SEO is an ongoing process.

On-Page SEO Ranking Factors / Elements

Here is the list of direct and indirect SEO ranking factor or elements which uses primary keywords (main keywords) and secondary keywords for optimization.

1. Keyword Research (Type of Keyword)
2. High Quality Page Content (Type of Content)
3. Metadata (Page Title & Description)
4. Optimize Header Tags (H1, H2, H3 upto H6) & Formatted Texts
5. Optimize Links (Anchor Text, Internal Links, Inbound & Outbound Links, Broken Links)
6. Optimize Images (File Name, File Size, ALT Text)
7. CTA (Call-to-action)