Google Ads: What Are Google Ads & How Do They Work?

Google Ads Introduction:

Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.

The advertising platform came in Oct 2000 as Google Adwords, but after some rebranding in 2018, it was renamed Google Ads.

What is Google Ads?

Google offers paid advertisements which appear in search results on google.com with the use of Google Ads or paid advertisements that appear on Google properties (or Google Partner Platforms) through the Display Network and Google’s AdSense program.

Google Ads is a paid advertising platform that falls under a marketing channel known as Search Engine Marketing (SEM) or Pay-Per-Click (PPC), where you (the advertiser) pay to Google using CPC or CPM Pricing Models.

To publish ads on Google properties (or Google Partner Platforms) we must run ads using Google Ads Tool

• SEO is long term activity (Organic)
• Google Ads is instant activity (Paid)

Google properties (or Google Partner Platforms) are:

1. Google Search Engine
2. Android Apps
3. YouTube
4. Websites owned by others (Google Adsense)