What is SEO?:
Search Engine Optimization is the process of increasing the quality and quantity of website traffic by improving the website ranking in SERP.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
The 3 Types of SEO:
There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, off-page SEO and technical SEO.
By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization plans.
1. On-Page SEO:
Definition: On-page SEO (also known as “on-site” SEO) is the act of optimizing different parts of your website that affect your search engine rankings.
On-Page SEO relates to the content on your website. It includes strategies to optimize an individual page on a website. These factors help search engines understand the topic of the content and see that the website is a valuable source that people would want to find.
On-Page SEO includes:
- Keyword Research: Finding the best keywords to target on a page of content
- Content Creation: Publishing high-quality content focused on target keywords
- Keyword Optimization: Using the target keyword in all the right places on website.
2. Off-Page SEO:
Definition: Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.
Off-page SEO techniques help strengthen the influence and relationship your website has with other websites. It includes strategies to build a website’s reputation and authority. These factors help search engines see that a website is an ideal search result because it is from a reputable, reliable, trusted source.
Most off-site SEO relates to high–quality backlinks. A large volume of links pointing to your site from relevant, authoritative sites shows search engines that your site is valuable and established. You can gain these trust signals through a variety of link building and guest posting tactics.
Off-Page SEO includes:
- Creating awesome content that people want to link to because it is valuable.
- Social media shares of your content that ultimately generates links.
- Guest blogging on sites related to yours
3. Technical SEO:
Definition: Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.
Technical SEO relates to the non-content element of your website.
It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.
Technical SEO includes:
- Site architecture
- Site speed