The latest trend on the Internet is security. HTTPS is a known ranking signal and an additional way to establish trust with your users.
What is SSL?
SSL stands for Secure Sockets Layer and, in short, it’s the standard technology for keeping an internet connection secure and safeguarding any sensitive data that is being sent between two systems, preventing criminals from reading and modifying any information transferred, including potential personal details.
What is https?
HTTPS (Hyper Text Transfer Protocol Secure) appears in the URL when a website is secured by an SSL certificate. The details of the certificate, including the issuing authority and the corporate name of the website owner, can be viewed by clicking on the lock symbol on the browser bar.
How SSL & HTTPS works?
When you install an SSL on your server, your website can be accessed using https and not http. This indicates that any information transferred between your website and server (such as usernames, passwords, personal data, etc) is encrypted.
In the past, SSL was important for eCommerce websites but nowadays any website on the Internet should have an SSL installed.
If you don’t have SSL installed the first thing to do is to contact your hosting provider and ask them to enable SSL on your account and then you need to follow a migration procedure to activate SSL on your website without losing your rankings.
Adding an SSL is similar to migrating to a new domain so you will have to follow the procedure with care.