Technical SEO : How Mobile Responsiveness Helps Your SEO?

What is Responsive Web Design?

Responsive design serves all devices with the same code that adjusts for screen size. This means that the website will change to fit the screen sizes of the device while still displaying the same content as the desktop view. A website that isn’t mobile-friendly requires users to pinch, zoom in, or zoom out to read its content.

Responsive web design means that you don’t have separate mobile, tablet, and PC versions of your site: the site adapts to whatever size screen it’s being displayed on.

Responsively-designed sites use CSS media queries to serve the same content to mobile and desktop users, automatically adapt to the size of a user’s screen.

Having a mobile-friendly website is not optional. Most probably the majority of your users are on mobile and with the introduction of the mobile-first index by Google, if you don’t have a fast, mobile-friendly website your rankings will suffer.

Mobile-friendliness is part of technical SEO because once you have a mobile-friendly theme, that is properly configured, you don’t have to deal with this again. It’s also a task that requires technical knowledge on how to set it up. The first thing to do is to check the mobile-friendliness of your website using this tool.

Responsive Web Design Testing Tool:

https://search.google.com/test/mobile-friendly

If your website doesn’t pass the test, you have a lot of work to do and this should be your first priority. Even if it does pass the test, there are a number of things you need to know about mobile and SEO.

• Your mobile website should have the same content as your desktop site. With the introduction of the mobile-first index, Google will try and rank mobile websites based on their mobile content so any content that you have on the desktop should also be available on mobile (including any internal links or other elements available on your desktop website).
• Your mobile website should load in less than 6 seconds (when tested on 3G).
• It is normal to have a lower conversion rate on mobile (compared to desktop), but that does not mean that you shouldn’t try and optimize your mobile website as much as possible.