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On-Page SEO : What Are Page Titles and Meta Descriptions?

Page titles and meta descriptions are two separate pieces of HTML code that should be found on every page of the internet. Like a book, they tell you the title of the page you’re on and a summary of that page. These are then used by search engines, like Google.

1. Page Title:

A title tag is an HTML element that specifies the page title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.

  • Good title can determine whether or not someone clicks on your link on SERP
  • Your title tag is also displayed at the top of your web browser and acts as a placeholder
  • Social Networks will use your title tag to determine what to display when you share that page
  • The recommended length of page title is 70 characters long
  • Don’t overdo SEO keyword stuffing in your title, it will creates a bad user experience
  • Give every page a unique title
  • Put important or primary keywords first
  • Take advantage of your brand name add it into your title

Code sample

<head> <title> Example Title </title> </head>

Optimal format

Primary Keyword – Secondary Keyword | Brand Name

2. Meta Description:

The Meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the Meta description in search results, which can influence click-through rates (CTR).

  • Meta descriptions can be any length, but Google generally truncates snippets to 155–160 characters.
  • The recommended length of Meta description is 160 characters long
  • Google announced in September of 2009 that neither Meta descriptions nor Meta keywords factor into Google’s ranking algorithms for web search.
  • Meta descriptions can however impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank. (Rank Brain)
  • As with title tags, it’s important that Meta descriptions on each page should be unique.
  • Social sharing sites like Facebook commonly use a page’s Meta description tag as the description that appears when the page is shared on their sites.

Code sample

<head>  <meta name=”description” content=”This is an example of a meta description.

This will often show up in search results.”/> </head>

Optimal format

A page’s Meta description should intelligently (in a natural) employ the keywords that page is targeting, and it should also create a best description that a searcher will want to click.

SERP Preview Tool (Website)

SEO Tool (WordPress Plug-in)

SEO by Yoast

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Monkey Owl

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