Page titles and meta descriptions are two separate pieces of HTML code that should be found on every page of the internet. Like a book, they tell you the title of the page you’re on and a summary of that page. These are then used by search engines, like Google.
1. Page Title:
A title tag is an HTML element that specifies the page title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing.
- Good title can determine whether or not someone clicks on your link on SERP
- Your title tag is also displayed at the top of your web browser and acts as a placeholder
- Social Networks will use your title tag to determine what to display when you share that page
- The recommended length of page title is 70 characters long
- Don’t overdo SEO keyword stuffing in your title, it will creates a bad user experience
- Give every page a unique title
- Put important or primary keywords first
- Take advantage of your brand name add it into your title
<head> <title> Example Title </title> </head>
Primary Keyword – Secondary Keyword | Brand Name
2. Meta Description:
The Meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the Meta description in search results, which can influence click-through rates (CTR).
- Meta descriptions can be any length, but Google generally truncates snippets to 155–160 characters.
- The recommended length of Meta description is 160 characters long
- Google announced in September of 2009 that neither Meta descriptions nor Meta keywords factor into Google’s ranking algorithms for web search.
- Meta descriptions can however impact a page’s CTR (click-through-rate) on Google which can positively impact a page’s ability to rank. (Rank Brain)
- As with title tags, it’s important that Meta descriptions on each page should be unique.
- Social sharing sites like Facebook commonly use a page’s Meta description tag as the description that appears when the page is shared on their sites.
<head> <meta name=”description” content=”This is an example of a meta description.
This will often show up in search results.”/> </head>
A page’s Meta description should intelligently (in a natural) employ the keywords that page is targeting, and it should also create a best description that a searcher will want to click.
SERP Preview Tool (Website)
SEO Tool (WordPress Plug-in)
SEO by Yoast