1. Do-Follow Backlink
Do-follow Backlink passes the authority (link juice) from the referring website to the linked website. Crawlers count these links and their anchor texts. Therefore, do-follow Backlinks directly influence your Backlink profile because they send a signal to search engines what is the linked website about.
A do follow link is created with the HTML tag, which looks like this:
<a href=”http://www.website.com/”>Link Text</a>
2. No-Follow Backlink
No-follow backlink does not pass the authority because the tag rel=”nofollow” in the HTML code of the website tells crawlers not to follow these Backlinks. Google does not transfer the authority or anchor text across no-follow links.
A no follow link is created with the no-follow link HTML tag, which looks like this:
<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>