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Off-Page SEO: How to Use Guest Blogging for Link Building?

Guest Blogging

Guest Blogging is a SEO-Off Page technique where someone writes and publishes a blog post on a third party website to promote their personal/corporate brand.

Guest bloggers write for similar blogs within their industry in order to:

  • Attract traffic back to their website
  • Boost their domain authority using external links to high-authority domains
  • Increase their brand credibility and awareness, and
  • Build relationships with peers in their industry.

Google is a great place to start in the search for guest posting opportunities.  Just replace keyword with keywords from your industry.

  • keyword “submit a guest post”
  • keyword “guest post”
  • keyword “guest post by”
  • keyword “accepting guest posts”
  • keyword “write for us”
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