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What is Technical SEO? Search Engine Optimization for Beginners

Introduction to Technical SEO

Definition: Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

Technical SEO relates to the non-content element of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

Technical SEO relates to the non-content element of your website.

Technical SEO Ranking Factors / Elements

  1. Webmaster Tools
  2. Optimize Your URL Structure
  3. XML & HTML Sitemaps
  4. Optimize Robots.txt
  5. Implement Structured Data Markup (Schema)
  6. Specify a Preferred Domain
  7. Canonical URLs
  8. 301 & 302 Redirection
  9. Security (SSL & HTTPS)
  10. Mobile Responsiveness
  11. Website Speed
Monkey Owl

Monkey Owl

Monkey Owl help students, professionals and entrepreneurs like you to learn and master the concepts of Digital Marketing and grow their career or business.

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