What is Technical SEO? Search Engine Optimization for Beginners

Introduction to Technical SEO

Definition: Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its pages in the search engines.

Technical SEO relates to the non-content element of your website.

It includes strategies to improve a site’s backend structure and foundation. Technical SEO improves a site’s readability (which makes it easy for search engines to crawl and understand the site) and provides a good user experience, which helps search engines see that the site is high quality. A good user experience is also important for readers, and can affect overall traffic and engagement rates.

Technical SEO relates to the non-content element of your website.

Technical SEO Ranking Factors / Elements

1. Webmaster Tools
2. Optimize Your URL Structure
3. XML & HTML Sitemaps
4. Optimize Robots.txt
5. Implement Structured Data Markup (Schema)
6. Specify a Preferred Domain
7. Canonical URLs
8. 301 & 302 Redirection
9. Security (SSL & HTTPS)
10. Mobile Responsiveness
11. Website Speed