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How to Categorize Website Traffic? A Default Channel Grouping

Default Channel Groupings are predefined categories that track web traffic and tell you where people came from.

1. Organic Search Marketing Channel (organic search traffic):

Organic search traffic is the traffic your website got for free from search engine websites like google.com, bing.com, baidu.com, yandex.com, etc.

Organic search marketing channel (or organic search traffic) can be made up of any number of traffic sources as long as the medium of the traffic sources is ‘organic’.

Organic search marketing channel can be made up of following traffic sources:

  • google / organic
  • yahoo / organic
  • bing / organic
  • aol / organic

2. Paid Search Marketing Channel (paid search traffic):

Paid search traffic is the paid traffic your website got from search engine websites like google.com, bing.com, etc.

Paid search marketing channel (or paid search traffic) can be made up of any number of traffic sources as long as the medium of the traffic sources is one of the following:

  • cpc
  • ppc
  • paid search

Paid Search marketing channel can be made up of following traffic sources:

  • google / cpc
  • bing / cpc
  • google / paid search

3. Display Marketing Channel (display traffic)

Display traffic is the traffic your website got from display ads.

Display marketing channel (or display traffic) can be made up of any number of traffic sources as long as the medium of the traffic sources is one of the following:

  • display
  • cpm
  • banner

Display marketing channel can be made up of following traffic sources:

  • expedia / display
  • tripadvisor / display
  • ndtv / cpm

4. Direct Marketing Channel (direct traffic)

Direct traffic is the traffic to your website when,

  • A person visited your website by typing your website address in the browser address bar.
  • A person returned to your website via a bookmark.

The Direct marketing channel can be made up of any number of traffic sources as long as the traffic source exactly matches ‘direct’ and the traffic medium exactly matches one of the following:

  • (none)
  • (not set)

5. Referral marketing channel (referral traffic)

Traffic from any website to your website is referral traffic.

The Referral marketing channel can be made up of any number of traffic sources as long as the medium of the traffic sources is ‘referral’.

The referral marketing channel can be made up of following traffic sources:

  • facebook / referral
  • tripadvisor / referral
  • justdial / referral

6. Social Marketing Channel (social media traffic)

Social media traffic is the traffic your website got from social media websites like Facebook, Twitter, Linkedin etc.

The Social marketing channel (or social media traffic) can be made up of any number of traffic sources as long as the medium of the traffic sources is one of the following:

  • social
  • social-network
  • social-media
  • sm
  • social network
  • social media

The social marketing channel can be made up of following traffic sources:

  • Facebook
  • Pinterest
  • Instagram
  • YouTube
  • Twitter

7. Email Marketing Channel (email traffic)

Email traffic is the traffic your website got from email marketing campaigns.

The Email marketing channel (or email traffic) can be made up of any number of traffic sources as long as the medium of the traffic sources is ‘email’.

The email marketing channel can be made up of following traffic sources:

  • activecampaign / email
  • getresponse / email
  • actionetics / email
  • MailChimp / email
Monkey Owl

Monkey Owl

Monkey Owl help students, professionals and entrepreneurs like you to learn and master the concepts of Digital Marketing and grow their career or business.

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